Nissan to go Mainstream Again in European C-Segment with a “Cheeky” 5-Door VW Golf Rival

At some point in the early 2000s, Nissan decided that it couldn’t compete with established rivals in the European C-segment. That’s why it tried a different approach: instead of replacing the less-exciting-than-watching-paint-dry Almera, it entered a parallel niche by launching the Qashqai crossover in 2006.

This strategy worked so well for Nissan that it decided to do the same with the Juke subcompact crossover in 2010. Like its bigger sibling, it capitalized on the burgeoning SUV trend and was a sales success.

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New Nissan Almera Sedan Makes its Video Debut

We shared the news on the unveiling of Nissan's new budget sedan at the Moscow International Auto Show earlier today, and now, we have the first set of videos that show the Almera inside and out as well in motion on the road.

Measuring close to 4.7 meters, the new Almera promises to offer the cabin space of a D-segment model like the Ford Mondeo at a price of a B-segment vehicle.

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Nissan Unveils New Almera Sedan at Moscow Auto Show, Gallery with 36 Photos

Highlighting Nissan's extended presence at this week's Moscow International Auto Salon, is the world premiere of its new Almera sedan that will be offered exclusively in Russia.

The reveal comes almost six months after the Japanese brand teased the car through a single image in late February.

As we pointed out at the time, the new Almera is based on the second generation of the Japanese market Bluebird Sylphy that uses Nissan's B-platform and which was introduced in 2005.

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