Kia Loses the Right to Use Quoris Name in Europe to China's Qoros

We don't how many European or Korean, for that matter, carmakers would like to associate one of their top products with a Chinese brand, but Kia found itself in a legal battle with China's Qoros over the name of its new rear-wheel drive flagship saloon, the Quoris, and it lost - at least in Europe and for the time being.

The Korean carmaker introduced the full-size luxury sedan in its home market as the K9, but in July this year, it announced that the export version would be named Quoris, which the company claims is derived from the English words 'Core' and 'Quality'.

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Kia K9 Flagship Sedan Named Quoris for Export Markets [w/Videos]

The new Kia K9 rear-wheel drive luxury sedan will be named Quoris for markets outside of South Korea when it goes on sale in select countries worldwide from the fourth quarter of 2012.

The automaker won't tell us yet which markets will get the new Quoris but it's more or less a given that it will be offered in North America and Western Europe.

Thomas Oh, Kia’s Executive Vice President, explains how the company coined the named Quoris:

"Derived from the English words ‘core’ and ‘quality’, the name of our new flagship sedan hints at the attributes at the very heart of the vehicle. The word ‘Quoris’ conveys solidity, luxury and high-technology, all resonating together as a chorus."

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