Jaguar C-X3 is a Design Concept for a BMW 1-Series and Mercedes A-Class Rival

Jaguar's last effort to expand its automobile range with a more affordable model, the 2001-2009 X-Type sedan, didn't quite work for a number of reasons, but the truth is, if the British brand wants to remain alive and competitive, it will eventually have to give it another try, something that the company's bosses haven’t denied.

Whether Jaguar will attempt to build another compact executive sedan or if it will choose a different category, remains to be seen.

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Jaguar Designs a Concept Speedboat to go with its New XF Sportbrake

On the occasion of the international driving debut of its brand new XF Sportbrake that took place only a few weeks before the car arrives in European showrooms, Jaguar unveiled a bespoke speedboat concept to showcase the brand's design DNA on a completely different product as well as to inspire buyers of the estate model.

"We recognise that both our existing and future customers enjoy diverse and active lifestyles," explained Jaguar Director of Design, Ian Callum. "With the launch of the new Jaguar XF Sportbrake, we had an opportunity to create a vision of how our design philosophy might be applied to an alternative product, in which speed and beauty are also priorities."

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New Jaguar F-Type Officially Revealed, Prices Start from £58,500 in the UK [Photos & Video]

The Jaguar F-Type will certainly be one of this year’s Paris Auto Show main attractions with the British brand providing all the juicy details during the presentation of the car at the Musée Rodin museum in Paris.

The front-engined, rear-wheel drive convertible was previewed at the 2011 IAA by the C-X16 concept. Despite that concept being a coupe, the F-Type, which is a soft-top convertible, remains remarkably faithful to the concept.

Jaguar claims that its models have “always defined sinuous, muscular simplicity”, adding that the F-Type follows the same principles.

“A piece of design should tell a story and this is why every line in the F-Type has a start, a direction and a conclusion”, said the brand’s director of design Ian Callum. “If you approach every line individually and get it as aesthetically correct as possible, get the dimensions right, it will stand the test of time”, he added.

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New Jaguar XJ_e Plug-in Hybrid Study Returns up to 73.4mpg US or 3.2lt/100km

Jaguar chose the Goodwood Festival of Speed that runs from June 28 to July 1 for the world premiere of a new technology study based on the XJ limousine.

The new XJ_e was created to exhibit Jaguar-Land Rover's (JLR) capabilities and future plans as in theory, the concept's plug-in hybrid drivetrain can be used in most of the group's models. The study follows other hybrid research demonstrators from JLR including the Limo Green and Range_e vehicles.

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