Fisker to Build New Technical Center in the Midwest, Continues Development of the Atlantic

Despite facing more than a few setbacks, Fisker Automotive is pushing ahead with its plans and announced today that it will establish a new technical center in the Midwest as it continues development of the Atlantic, its second model after the Karma.

Although a location hasn’t been selected yet, South Eastern Michigan has been named by the company as a likely site for the new facility that’s scheduled to open in spring 2013.

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Fisker's New Atlantic Mid-Size Hybrid Reportedly Pushed Back to Late 2014 or 2015

Building a car company from scratch is quite an achievement. Deciding that your first product will be a US$100,000+ hybrid saloon is very bold. Launching it to the market means, you’ve arrived, even if it’s a little later than originally planned and your first-ever model faced some recall issues soon after its sales began.

Henrik Fisker did all of the above in four years. He knew very well though that you can’t sustain a company with a single model; especially one that costs more than US$100K. That’s why Fisker Automotive revealed the Atlantic, a mid-size petrol-electric hybrid, at the New York Show last April.

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Fisker Looking to Raise $150 Million To Fund Upcoming Atlantic Model

Amidst all the not-so-great situations currently surrounding Fisker and which range from car fires to the ushering in of a new CEO, another bombshell has just hit home for the California based company. They need $150 million (€121 million), and they need it soon.

Since their inception in 2007, the Fisker brand has raised over $1 billion (€809 million) in private finances to back its automotive projects, but now they need an extra cash flow in order to finalize production of their newest Atlantic model in the very near future.

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